Post by cocolipid on Feb 28, 2024 8:18:37 GMT
TikTok is the sixth most used social network in the world, recording over one billion subscribers at the beginning of 2022. Based on the sharing of short videos that follow the songs of the moment, it is currently the most popular social network among young people. The continuous growth and the large user base it reaches therefore make TikTok Ads an indispensable resource for your company. Especially if your target audience includes users between 16 and 34 years old. 1. What goals can I achieve with advertising on TikTok? The creation of the campaign has as its first step the definition of the objective: Awareness : the goal is to increase awareness of your brand and, consequently, the platform will promote the ad in order to reach new users. Consideration : the aim is to encourage people to search for your business, inform themselves and visit your website or watch the video content published on your profile. The platform will then promote traffic to a predefined link, viewing of video content and installation of the application, where available.
Conversion : the aim is to display the advert to all Peru Phone Number those users who, with a greater probability, are interested in purchasing your product or using the services you offer. 2. TikTok Ads Manager: The control tool for all your ads. After defining the objective, you can choose what type of ad to create. In fact, on TikTok Ads Manager there are many types of ads available. You will be able to choose whether to publish a video in the feed " for you ", which will integrate natively with the other contents, or launch a hashtag challenge. Specifically, there are five ads that can be created, but only the first can be created in self-service mode (for the others you will have to rely on an agency!). In-feed video ads are short-form video content that appears directly in users' feeds. They are therefore very similar to native content in that they will be promoted without interrupting the user's browsing. The brand hashtag challenge , on the other hand, consists of the brand publishing ads with which users are asked to create content and share it using specific hashtags.
These ads will be displayed at the top of the page and clicking them will send users to a collection of all user generated content with those hashtags. Brand takeover is an ad format that appears in two moments. First of all on the internal screen when the app is opened and loaded and, subsequently, also in the user's feed. Top View ads are also displayed full screen for a maximum duration of 60 seconds but, unlike the previous ones, they are not played when the app is opened but at a later time. Finally, the last type of ad available is represented by branded effects , i.e. those ads very similar to Instagram filters with which a brand promotes its own filter and personalized stickers to encourage users to use them in their videos. TikTok for business 3. Can I customize the targeting of my ads? Obviously yes! TikTok Ads allows you to customize your target audience based on multiple aspects. You will be able to choose whether to target the advert to a similar audience ( lookalike ) or to a custom audience .
Conversion : the aim is to display the advert to all Peru Phone Number those users who, with a greater probability, are interested in purchasing your product or using the services you offer. 2. TikTok Ads Manager: The control tool for all your ads. After defining the objective, you can choose what type of ad to create. In fact, on TikTok Ads Manager there are many types of ads available. You will be able to choose whether to publish a video in the feed " for you ", which will integrate natively with the other contents, or launch a hashtag challenge. Specifically, there are five ads that can be created, but only the first can be created in self-service mode (for the others you will have to rely on an agency!). In-feed video ads are short-form video content that appears directly in users' feeds. They are therefore very similar to native content in that they will be promoted without interrupting the user's browsing. The brand hashtag challenge , on the other hand, consists of the brand publishing ads with which users are asked to create content and share it using specific hashtags.
These ads will be displayed at the top of the page and clicking them will send users to a collection of all user generated content with those hashtags. Brand takeover is an ad format that appears in two moments. First of all on the internal screen when the app is opened and loaded and, subsequently, also in the user's feed. Top View ads are also displayed full screen for a maximum duration of 60 seconds but, unlike the previous ones, they are not played when the app is opened but at a later time. Finally, the last type of ad available is represented by branded effects , i.e. those ads very similar to Instagram filters with which a brand promotes its own filter and personalized stickers to encourage users to use them in their videos. TikTok for business 3. Can I customize the targeting of my ads? Obviously yes! TikTok Ads allows you to customize your target audience based on multiple aspects. You will be able to choose whether to target the advert to a similar audience ( lookalike ) or to a custom audience .